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Marketing Tip of the Week: Test everything
Not sure which email subject line is best? Test it. Office stand-off because two people disagree on which incentive will work? Test it. Wondering if you’ll get more email sign ups if you change the...
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Marketing Tip of the Week: Gumroad lets you sell directly to your users
Gumroad allows you to upload, sell and protect products – books, comics, software, music, films – directly to your users, online. The secret to success: build, join and nurture a community first,...
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Marketing Tip of the Week: Deliver the benefit
When writing deliver a benefit. Promise the reader a benefit (more on that here) in the title and then write ‘to’ it. At school we’re taught to invent the title after you’ve written the text. Forget...
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Marketing Tip of the Week: You’re already creative
I meet lots of people who tell me they’re not creative. I don’t believe them, but they’re adamant. I use several techniques to help individuals recognise their creativity, but they all faded into...
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Marketing Tip of the Week: Use Google Surveys to test your marketing
For as little as $5 – $35 you can ask defined consumer groups their opinions on anything you like! Test your logo, pricing, design, slogan. The possibilities are (affordably) endless. This video...
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Marketing Tip of the Week: Brief Your Suppliers Extremely Well
The better you brief, the more time and money you save. If you’re dealing with designers or web builders find examples of things you aspire to be and things you don’t like. This will help your...
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Marketing Tip of the Week: How to be better at Content Marketing than the...
The Content Marketing Institute tells great stories. You can sign up for free emails and they will send you enormously helpful information about Content Marketing. Secrets, successes, trends. Their...
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Marketing Tip of the Week: Get yourself some paper stock samples
Paper stock is the paper used for printing a particular piece, the thickness and finish of which impacts the delivery of your marketing message. Get it right and it’s almost as powerful as the words....
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Marketing Tip of the Week: trigger an emotional response
Make us feel something. Maya Angelou (fabulous woman that shes was) said, “People may not remember what you say, but they’ll remember how you made them feel.” How do you want your audience to feel?...
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Marketing Tip of the Week: Look damn good
First impressions matter. If it looks horrible even the most effective words can be dismissed, unfairly judged and (gasp) sometimes ignored all together! London agency Stepto & Son have produced...
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